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NØRR3
FI
Assets and production

The asset decides

69 %* of Finns skip or fast forward advertising whenever they can. The bought moment is wasted if the asset does not earn attention.

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01

What this work is

We design and produce the assets for the channels where they will actually run. One concept becomes a master, and the master becomes versions in every format and size. Assets built from a feed update themselves when a price, an offer or availability changes. You need this when the same campaign runs across several channels and the assets are counted in dozens or hundreds. We test the options before launch and again while the campaign runs.

02

A few lessons

Consumer response varies considerably between media, and the content of the message matters in relation to the objective. The split that works best is three blocks: hero messages, consideration messages and tactical messages. On formats we have learned four things. A large vertical format wins in display consistently, regardless of how it is bought or targeted. In audio the number of spot versions decides whether people listen to the end, because with one version the listener stops as soon as the ad is recognised. Video view time differs between platforms by several times over, so a message longer than a couple of seconds has to be bought as skippable in stream video. In out of home the text has to be readable at a glance.

03

How we work

People do the work: a strategist, a planner, a specialist and an analyst. Assets are designed together with media planning, so the format and the way it is bought are decided at the same time. Where it helps, the Marketing Engine handles the part that repeats hundreds of times: versioning into every size and feed based updates. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.

04

Sources

* NØRR3 Media Insights, Norstat panel, August 2026, n = 2 022, aged 18 to 74.

Examples of what we do

  • Concept and master asset
  • Versions in every format and size
  • A large vertical format for display
  • Several spot versions for audio
  • Video length set by the way it is bought
  • Feed based assets that update themselves
  • Marketing Engine

Related Cases

Big or small, we scale the solution to the challenge.

Insight & StrategyData & MeasurementDashboardsData ModellingMarketing StrategySearch engine optimisationProgrammatic BuyingMedia Planning and BuyingOut-of-Home and pDOOHPerformance MarketingNØRR3 Media InsightsRadio AdvertisingTV AdvertisingCinema AdvertisingPrint AdvertisingCampaigns and Always-onMedia StrategyDynamic AdvertisingSearch Engine AdvertisingDisplay and Video AdvertisingSocial Media AdvertisingResearchAI OptimisationAI AdvertisingHealthcare MarketingReal Estate MarketingRetail MarketingAutomotive MarketingFranchise MarketingMarketing Engine Platform

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Media Insights69 %69% skip or fast-forward ads whenever possible. Creative must work in the first few seconds and without sound.18 % / 44 % / 38 %18% like advertising, 44% are neutral, and 38% dislike it. Good creative can win over the neutral audience.
Media Insights69 %69% skip or fast-forward ads whenever possible. Creative must work in the first few seconds and without sound.18 % / 44 % / 38 %18% like advertising, 44% are neutral, and 38% dislike it. Good creative can win over the neutral audience.