The moment someone_searches for you

01

The searches that matter first

Search engine optimisation belongs to execution and runs alongside paid search. Together we choose the searches that matter for sales or enquiries, and we look at where your site appears in them now and which competitors appear.

Organic visibility is not built campaign by campaign. Search results shift as competitors, the search engine and your own site change, so the work continues month after month.

02

Audit and fix list

The audit covers technology, content and structure. Technical work makes sure pages load fast and the search engine can reach them. Content answers the questions customers actually type into the search box. Site structure and internal linking tell the search engine which page matters most for each topic. If the company has locations, location details and local pages are part of the same review.

Each item on the fix list has an estimated impact and effort. We start with the fixes that have the biggest impact on the important searches relative to the work. A page speed check is on the list, because a slow page hurts both the search engine and the visitor.

Speed matters for advertising too. In our campaigns across two industries, around half of the link clicks from social ads never became a measured site visit, and page speed was the most important thing to fix.* A slow page loses both the organic visitor and the paid click.

03

Delivery and responsibilities

We agree which fixes NØRR3 makes and which your web developer or your own team makes. We write and update content based on the keyword research and check the technical changes once they are done. Our specialist does the keyword research and the fix list.

04

Search engines and AI

The same technical groundwork serves both search engines and AI services, but the content work and tracking differ. We cover visibility in AI answers on the AI Optimisation page.

NØRR3 Marketing Engine has an upcoming SEO + GEO + CMS app that will give recommendations. It is not part of the current service.

05

What we track

We track rankings and traffic by keyword and report monthly. The key question is whether organic traffic leads to enquiries, bookings or sales.

We do not promise a specific ranking, because the search engine sets the order. We promise a fix list whose impact you can follow.

* NØRR3's own campaign bank, campaign reports 2024–2026: each lesson recurs in campaigns across at least two industries and two advertisers.