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NØRR3
FI
AI Optimisation

When the answer comes

53 %* of Finns use some AI service. Some of them ask it for recommendations, and the answer is formed without anyone visiting your site.

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01

When this is needed

An AI answer is a new view of your company. It is assembled from your site, search results, reviews and other sources. The work is needed when an AI does not mention your company at all, or describes it with outdated information. The work also goes by the name GEO. We start by finding out how the services answer the typical questions in your field and who they recommend. Then we fix the sources: the content, the structured data and the details the answer is built on. Tracking continues, because the answers change.

02

A few lessons

The search engine is no longer the only place people look for information. AI answers are a new surface, and ending up in them takes different work from reaching the top of a search result. An AI leans on content that answers the question directly and can be checked. Answers vary by service and by how the question is phrased. A single test therefore tells you very little. Ask the questions on a regular rhythm and write down what changes in the answers.

03

How we work

People do the work: a strategist, a planner, a specialist and an analyst. The specialist decides which questions are tracked and writes the content so the answer rests on correct information. Where it helps, the Marketing Engine handles the part that repeats hundreds of times: running the questions across the services and recording the answers. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.

04

Sources

* NØRR3 Media Insights, Norstat panel, August 2026, n = 2 022, aged 18 to 74.

Examples of what we do

  • Baseline visibility across AI services
  • Defining the questions to track
  • Content an AI can lean on
  • Structured data and corrected source details
  • Correcting inaccurate information
  • Comparison against competitors
  • Monthly tracking and reporting

Related Cases

Big or small, we scale the solution to the challenge.

Insight & StrategyData & MeasurementDashboardsData ModellingMarketing StrategySearch engine optimisationProgrammatic BuyingMedia Planning and BuyingOut-of-Home and pDOOHPerformance MarketingNØRR3 Media InsightsRadio AdvertisingTV AdvertisingCinema AdvertisingPrint AdvertisingAssets and productionCampaigns and Always-onMedia StrategyDynamic AdvertisingSearch Engine AdvertisingDisplay and Video AdvertisingSocial Media AdvertisingResearchAI AdvertisingHealthcare MarketingReal Estate MarketingRetail MarketingAutomotive MarketingFranchise MarketingMarketing Engine Platform

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Media Insights1,1 milj.Over a million Finns (28%) use AI services daily and 53% weekly. AI is already an everyday tool, also for your customers.73 %73% of decision-makers use AI weekly, 45% daily (index 138).59 % vs 39 %59% of 18–29-year-olds use AI weekly, compared to 39% of 60–74-year-olds. The difference is smaller than often assumed.
Media Insights1,1 milj.Over a million Finns (28%) use AI services daily and 53% weekly. AI is already an everyday tool, also for your customers.73 %73% of decision-makers use AI weekly, 45% daily (index 138).59 % vs 39 %59% of 18–29-year-olds use AI weekly, compared to 39% of 60–74-year-olds. The difference is smaller than often assumed.