Care is chosen
21.4 %* of Finns, around 844,000 people*, are interested in health. The place of care is still chosen within their own town, so a chain's visibility is settled one location at a time.
01
What we do for a healthcare chain
We plan, build and optimise the media mix that fits the objective at hand, down to the level of a single location. We build the measurement so you can see where the bookings and the enquiries come from. We also run brand and competitor research when the starting point needs establishing first.
02
A few lessons from the field
The local paper is still the best way to reach people over 55 in the towns where the clinics are. Buying print through a newspaper consortium is clearly the cheapest route. Linear radio is the cheapest mass contact for a local network of locations, and planning underestimates its contact volume almost every time. Streaming adds little incremental reach on top of linear television. Justify it by attention value and a younger profile.
03
How we work
People do the work: a strategist, a planner, a specialist and an analyst who know the sector. Where it helps, the Marketing Engine and its apps handle the part that repeats hundreds of times: per-location campaign versions, local budgets, and measurement and reporting by location. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.
04
Sources
* NØRR3 Media Insights, Norstat panel, August 2026, n = 2 022, aged 18 to 74.
Examples of what we do
- Insight and media strategy
- Media planning and buying
- Location-level targeting and budgets
- Local and national visibility
- Brand and competitor research
- Measurement all the way to the booking
- Marketing Engine
Related Cases
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