Attention you have to
69 %* of Finns skip or fast-forward advertising whenever they can, and 20.3 %* use an ad blocker online. Display and video are therefore bought into an environment where attention has to be earned.
01
When display and video work
Display and video work when awareness is built broadly and the message benefits from moving image. Video leaves a trace in memory, display keeps the brand visible early in the buying journey. In both, what decides the outcome is the size of the ad, its placement and how fast the message lands. We plan, build and optimise the mix that fits the objective at hand, and we do it precisely.
02
A few lessons from the channel
The large vertical format wins in display consistently, regardless of the way it is bought, the medium or the targeting. Its share of the budget is worth increasing. Reaching new audiences does not convert, and it is not meant to. It fills the retargeting audience, which is where the conversions happen. Video watch time varies several times over between platforms. Choose the platform by how long the message is. Consumer response varies considerably between media, and the content of the message matters a great deal in relation to the objective. The mix that usually works divides the assets into three blocks: hero messages, consideration messages and tactical messages.
03
How we work
People do the work: a strategist, a planner, a specialist and an analyst. We choose the environments and the formats by where the ad is fully seen and seen by the right person, and we measure visibility with an independent metric. Where it helps, the Marketing Engine handles the part that repeats hundreds of times: versioning the assets to every ad size and every video length. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.
04
Sources
* NØRR3 Media Insights, Norstat panel, August 2026, n = 2 022, aged 18 to 74.
Examples of what we do
- Media strategy and channel selection
- Display and video format planning
- Direct buys and programmatic buying
- Asset versioning to every size
- Reach and frequency management
- Viewability and brand safety measurement
- Marketing Engine
Related Cases
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