Skip to content
We are hiring. Check it out
NØRR3
FI
Automotive Marketing

A car is chosen

24.6 %* of Finns consider buying a car likely within the next 12 months. Consideration starts long before anyone walks into a dealership, so the sale is settled by visibility early in that process.

Contact usAll services

01

What we do for a car dealer

We plan, build and optimise the media mix that fits the objective at hand, for the brand and for the model range alike. We build the measurement so you can see where the enquiries and the test drives come from. We also run brand and competitor research when the starting point needs establishing first.

02

A few lessons from the field

When a new brand launches, broad media drive the growth and digital sharpens them. Better cost efficiency in digital does not make up for reach that was never bought. Prospecting does not convert, and it is not meant to: it fills the retargeting audience where the conversions happen. When there is a product feed, dynamic advertising is worth running continuously alongside the campaigns.

03

How we work

People do the work: a strategist, a planner, a specialist and an analyst who know the sector. Where it helps, the Marketing Engine and its apps handle the part that repeats hundreds of times: the stock feed, model-level asset versions, and measurement and reporting by location. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.

04

Sources

* NØRR3 Media Insights, Norstat panel, August 2026, n = 2 022, aged 18 to 74.

Examples of what we do

  • Insight and media strategy
  • Media planning and buying
  • Location and area-level targeting
  • Dynamic advertising from the stock feed
  • Model-level asset versions
  • Brand and competitor research
  • Measurement all the way to the test drive

Related Cases

Big or small, we scale the solution to the challenge.

Insight & StrategyData & MeasurementDashboardsData ModellingMarketing StrategySearch engine optimisationProgrammatic BuyingMedia Planning and BuyingOut-of-Home and pDOOHPerformance MarketingNØRR3 Media InsightsRadio AdvertisingTV AdvertisingCinema AdvertisingPrint AdvertisingAssets and productionCampaigns and Always-onMedia StrategyDynamic AdvertisingSearch Engine AdvertisingDisplay and Video AdvertisingSocial Media AdvertisingResearchAI OptimisationAI AdvertisingHealthcare MarketingReal Estate MarketingRetail MarketingFranchise MarketingMarketing Engine Platform

Contact Us

Big or small, we'd like to hear about it. We're known for fast, professional service.

Contact us
Media Insights1,0 milj.25% of Finns, or approximately 1 million people, consider purchasing a car within the next year.77 % / 67 %77% of those considering a car drive on Finnish roads weekly (index 119), and 67% listen to Bauer Media's channels (index 126). Roadside and radio are their media.71 % / 39 %When considering a car, Finns engage with social media weekly: YouTube at 71%, Facebook at 70%, Instagram at 65%, and TikTok at 39% (index 126).
Media Insights1,0 milj.25% of Finns, or approximately 1 million people, consider purchasing a car within the next year.77 % / 67 %77% of those considering a car drive on Finnish roads weekly (index 119), and 67% listen to Bauer Media's channels (index 126). Roadside and radio are their media.71 % / 39 %When considering a car, Finns engage with social media weekly: YouTube at 71%, Facebook at 70%, Instagram at 65%, and TikTok at 39% (index 126).