The demand is
93 %* of Finns use a search engine every week and 53 %* use an AI service. Demand exists before the advertising does, and performance marketing is how it is captured.
01
What performance marketing is
Performance marketing is advertising whose result is measured all the way to sales. It meets the moment where someone is already looking for a solution and carries them forward. The work starts with putting measurement in place, because without it optimisation is guesswork. After that come the product feeds, the audiences and the campaigns that react to results daily. We plan, build and optimise the mix that fits the objective at hand, and we size it precisely. You need this when sales happen online or when the value of a lead is known.
02
A few lessons
When the advertiser has a product feed, dynamic advertising is worth keeping on continuously alongside the campaigns. Retargeting also scales in dynamic product advertising: the audience grows without the cost of acquisition rising. The second lesson concerns the choice of metric. Click optimisation delivers cheap clicks but no view time, so for a brand message the click is the wrong metric. The third lesson concerns the figures. Measure to sales rather than to the click, and remember that a channel's own number and the number in web analytics are not the same thing.
03
How we work
People do the work: a strategist, a planner, a specialist and an analyst. We put the measurement in place, agree the target for a conversion and adjust the buying by what shows up in sales. Where it helps, the Marketing Engine handles the part that repeats hundreds of times: feed updates, campaign build and measurement checks. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.
04
Sources
* NØRR3 Media Insights, Norstat panel, August 2026, n = 2 022, aged 18 to 74.
Examples of what we do
- Measurement setup and conversion targets
- Search advertising and SEO
- Product feeds and dynamic advertising
- Retargeting audiences
- Buying method chosen by the objective
- Reporting measured through to sales
- Marketing Engine
Related Cases
Big or small, we scale the solution to the challenge.
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