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Real Estate Marketing

Listings are won

12.5 %* of Finns consider buying a home likely within the next 12 months. Few of them look for an agent nationally: the choice is made locally, and it goes to whoever is visible when the thought first occurs.

01

What we do for a brokerage

We plan, build and optimise the media mix that fits the objective at hand, and we size it precisely. We build the measurement so you can see where the enquiries and the listings come from. We also run brand and competitor research when the starting point needs establishing first.

02

A few lessons from the field

Local search is less competitive than people assume, yet most of those searches still go unserved. The bottleneck is visibility rather than demand, and it is fixed in how the budget is structured. The tighter the area, the better the advertising lands: neighbourhood level beats city level clearly. Consumer behaviour and response vary considerably between media, and the content of the message matters just as much in relation to the objective. The mix that works divides the assets into three blocks: hero messages, consideration messages and tactical messages.

03

How we work

People do the work: a strategist, a planner, a specialist and an analyst who know the sector. Where it helps, the Marketing Engine and its apps handle the part that repeats hundreds of times: the property feed, asset versioning, asset-level measurement and reporting. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.

04

Sources

* NØRR3 Media Insights, Norstat panel, August 2026, n = 2 022, aged 18 to 74.

Examples of what we do

  • Insight and media strategy
  • Media planning and buying
  • Local and area-level targeting
  • Dynamic advertising from the property feed
  • Brand and competitor research
  • Measurement all the way to the enquiry
  • Marketing Engine

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Media Insights0,5 milj.13% of Finns, or about half a million people, consider buying a home likely in the next year. This includes 20% of 18–29-year-olds and 15% of 30–44-year-olds.Indeksi 16140% of those considering a home visit housing marketplaces weekly (index 161). A targeted campaign hits home when it follows the signal of intent.133 / 145Those considering a home are active on social media: Instagram 65%, Facebook 65%, TikTok 41% (index 133), and Snapchat 38% (index 145) weekly.
Media Insights0,5 milj.13% of Finns, or about half a million people, consider buying a home likely in the next year. This includes 20% of 18–29-year-olds and 15% of 30–44-year-olds.Indeksi 16140% of those considering a home visit housing marketplaces weekly (index 161). A targeted campaign hits home when it follows the signal of intent.133 / 145Those considering a home are active on social media: Instagram 65%, Facebook 65%, TikTok 41% (index 133), and Snapchat 38% (index 145) weekly.