Your marketing tools
NØRR3 Marketing Engine is NØRR3's own marketing platform, made up of apps that are licensed separately. After setup you use your licensed apps yourself, together with NØRR3, or with NØRR3 handling an agreed part of the work.
01
Our own platform, licensed apps
We built NØRR3 Marketing Engine ourselves. Each app handles one part of the marketing work, and the apps are licensed separately. You can start with the app that solves your biggest problem and expand later. NØRR3 Marketing Engine can also run under your own brand.
The licence is a continuous subscription with a six month minimum term and three months' notice. Every app includes two users. Pricing principles are on the Engine page.
02
Five apps and what they do
The Campaign & Reporting app is used to plan, buy and track campaigns in display, social, video, digital out of home (DOOH), CTV and audio. DCO & Templates produces ad versions from an approved template in the same formats, and when a feed is connected and maintained, the versions update with it. Media Insights brings audience and media use data from NØRR3 Media Insights into planning. Business Dashboard brings reporting and measurement together on the metrics you agree. Integrations connects feeds to campaigns, for example product, property, service, e-commerce, stock and CRM feeds, an MCP connection or the client's own API. The connections are agreed and built during setup.
Templates are needed only for ad versions in the DCO & Templates app. SEO + GEO + CMS, Video + TV Optimisation and Commerce are coming. They are not yet available.
03
Setup
Setup usually takes 2–8 weeks, depending on the scope. It covers defining the business need, designing the campaign process and reporting, bringing in and aligning the data needed, setting up users and access rights, and training the users.
The quality of the source data decides the result of any automation. If product or location details are a mess, the automation copies the error into every version. So the data is put in order during setup.
04
On your own, together or run by NØRR3
One client can combine several approaches. After setup you can do the work yourself with your licensed apps. You can do it together with NØRR3, with a specialist helping with planning and interpreting results, for example. NØRR3 can also handle an agreed part of the work, such as national campaigns. Specialist work is agreed separately.
The platform handles the repetitive work, such as ad versions and pulling reports together. People decide the goals, the media choices and what the results mean.
05
Example: local and national work
A location in a chain can run advertising for its own area. The location can be given its own campaign version, a local budget and a targeting radius, and billing can be itemised by location. At the same time NØRR3 can manage the national campaign. Business Dashboard reports results by location when the data is available at location level.
The chain agrees the shared limits: what a location can change and what stays common. Responsibilities are agreed around the client's needs.
Sources & further reading
The reference sources and tools this page's work rests on.
Examples of what we do
- Choosing and licensing NØRR3 Marketing Engine apps
- Setup sized to the scope
- Aligning the source data
- Users and access rights
- User training
- Splitting local and national work
- Specialist work agreed separately
Related Cases
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