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NØRR3
FI
Marketing Engine Platform

Your marketing tools

Marketing work scatters easily across tools, with information moved between them by hand. The Marketing Engine brings the work into one platform and leaves the repetition to the machine.

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01

What the Marketing Engine is

The Marketing Engine is NØRR3's own platform for doing marketing. It is made up of applications that cover the stages of a campaign: planning, campaign setup, asset production and reporting. The applications are licensed separately, so you can start with whatever is most in the way right now. The platform is also available under your own brand, and access is defined by role. For a business with many locations it means the same campaign runs for every location with its own details.

02

A few lessons

One platform replaces several separate tools. Manual work goes down and measurability improves, because the information sits in one place and in one shape. The second lesson is about where to begin. Since the applications are licensed separately, begin with the one that solves the biggest problem. The third lesson matters most. The quality of the input decides the outcome of any automation. If product details or location details are a mess, the automation copies that mess at speed.

03

How we work

People do the work: a strategist, a planner, a specialist and an analyst. We set the platform up together, get the source data in order and train the users. Clients also get the tools for their own use, so the work can be done in house, with us, or entirely through us. The platform handles the part that repeats hundreds of times: copying campaigns out to the locations and versioning the assets. We give every client the most modern tools in the field for gathering insight, running the advertising and following the results.

Examples of what we do

  • Campaign planning and setup in one platform
  • Asset production and versioning
  • Campaigns per location
  • Reporting and result tracking
  • The platform under your own brand
  • Role based access rights
  • Licensing per application

Related Cases

Big or small, we scale the solution to the challenge.

Insight & StrategyData & MeasurementDashboardsData ModellingMarketing StrategySearch engine optimisationProgrammatic BuyingMedia Planning and BuyingOut-of-Home and pDOOHPerformance MarketingNØRR3 Media InsightsRadio AdvertisingTV AdvertisingCinema AdvertisingPrint AdvertisingAssets and productionCampaigns and Always-onMedia StrategyDynamic AdvertisingSearch Engine AdvertisingDisplay and Video AdvertisingSocial Media AdvertisingResearchAI OptimisationAI AdvertisingHealthcare MarketingReal Estate MarketingRetail MarketingAutomotive MarketingFranchise Marketing

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Media Insights67 % / 82 % / 86 %Enginen's three channels reach almost everyone: Facebook 67% weekly, news sites 82%, S-Group stores 86%.Indeksi 330Regions differ: Kaleva reaches 19% weekly in Northern and Eastern Finland (6% nationwide). A single national mix won't work for every location.
Media Insights67 % / 82 % / 86 %Enginen's three channels reach almost everyone: Facebook 67% weekly, news sites 82%, S-Group stores 86%.Indeksi 330Regions differ: Kaleva reaches 19% weekly in Northern and Eastern Finland (6% nationwide). A single national mix won't work for every location.