Making business sense out of data
The most efficient marketing ecosystems are built to align the customer journey and increase customer lifetime value. There’s a lot of variation in how companies do this. Some aim at creating audiences and personalizing content for different customer segments, and others – usually B2B companies – focus on the lead qualification process.
The problems that pop up around ecosystems rarely lie in the technology, but rather in data management. We consult companies on how to create smooth ecosystems, including platform evaluations, customer flows, data enrichment points and more.
“How can we make sure that marketing’s contribution to the sales pipeline can be measured?”
“We have several marketing automation platforms and we need to re-evaluate our MarTech stack.”
“We don’t have enough relevant data from our customers to use marketing automation.”
“Our systems are scattered and we have no access to integrated data.”
“How can we get a holistic real-time view of our marketing activities?”
Our simplified way to tackle the challenge
- Business case calculations
- Persona and use case creation
- Data mapping
- MarTech platform evaluations
- MarTech ecoystem design
Getting results – fast
We helped a global B2B manufacturing company achieve significant results with marketing automation analysis and consulting.
We designed and implemented an entire marketing ecosystem for a transportation company.