All hands framework

Align your marketing and sales with our simple framework

Our All Hands Framework was developed to align all phases of the marketing-sales funnel in order to give customers a smooth journey, minimize the work needed to reach goals, shorten go-to-market time, and agree on ways of working.

The framework is divided into three main marketing blocks: owned, earned and bought media. These  blocks are then aligned with four areas – brand, media, search and customers themselves – to achieve the best possible customer experience in the most efficient way possible – from first engagement all the way through the entire lifetime of the customer relationship.

Do you know the potential of your CRM? How about the search volumes for your most potential segment, or the SEO-readiness of your offering compared to demand?

Use this framework and our canvas to find answers to these and other questions, and also to see the big picture of how it all comes together for your business.

The framework works

The All Hands Framework has enabled us to decrease CPA (cost per action) for our customer 02 Taksi. And we’re now also able to predict it in different channels. We also get a clear and accurate overview of our customer’s entire media spend and are able to clearly see what works and what doesn’t.

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