AI & The Creative Future: Enhancing Performance and Customer Experience

Join us for an insightful morning where leading industry experts will share strategies to enhance performance through seamless integration across teams.

Date & Time: October 24, 8:00 AM to 11:00 AM
Location: Pursimiehenkatu 26 C, 00150 Helsinki, 3rd floor

Explore the Future of Media Performance – October 24, 8–11 AM

8:00–9:00 Networking Breakfast
9:00–9:10 Welcome & Introduction
9:10–10:20 Speaker presentations

Keynote: 2025 recipe for the best paid media operations
Antti Ujainen
Chairman of the Board, Lead Strategist at Media and Insight Agency NØRR3
Keynote: AI is here for good; drastic change of ways how we operate with creatives and performance
Julia Rautakoski
Digital Strategist at Tre Kronor Media │ a Making Science Company
Interview: Record results in Seach Engine Marketing with AI-powered ad-machina
Helena Dokken
CMO at Farmasiet

10:20–10:50 Panel discussion about benefits and implications of working with AI

Panel Host: Pasi Raassina
Managing Director, IAB Finland
Annika Nevaste
Regional lead at Google Cloud
Elina Bono
CEO at Sherpa
Pauli Jäämies
Nordic Head of Analytics at MTV & TV4
Henrik Pitkäkoski
Account Director at Alma Media

10:50–11:00 Q&A & End remarks

AI & The Creative Future: Enhancing Performance and Customer Experience

Explore the Future of Media Performance – October 24, 8–11 AM

Insight- ja Mediatoimisto NØRR3

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