About
A strategist who runs on client results, technology and good people. 20+ years in marketing and entrepreneurship.
Off the clock: beach volleyball, snowboarding and freeride snowmobiling. Cottage enthusiast, and a slightly bewildered member of a family of six.
Articles
18.10.2026 · 13 min read
TV or video in 2026: who watches what and how we would split 150 000 €
Commercial TV and YouTube each reach 2.6 million Finns a week, but not the same people. How viewing has changed since 2023, what advertising gets people to do and how we would split a 150 000 euro campaign.
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14.9.2023 · 4 min read
Winning media mix for 2024
14.9.2023 – This article reflects on building a winning media mix for 2024 and what to consider.
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