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FI
Dina Barbis

Dina Barbis

Senior Media Planner, Partner

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About

Dina leads multichannel media planning and direct-media partnerships: out-of-home, print, Total TV, radio and direct digital campaigns.

10+ years of advertising planning and operations across nearly every digital and offline channel. Audience behaviour analysis is her core skill.

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Media Insights93 %93% of Finns use a search engine weekly, and 53% use some AI service. Is your business present in both?69 %69% skip or fast-forward ads whenever possible. That's why targeting and measurement are crucial.18 000Our proprietary data includes 8 waves and 18,000 respondents since 2023, with the latest wave in August 2026.
Media Insights93 %93% of Finns use a search engine weekly, and 53% use some AI service. Is your business present in both?69 %69% skip or fast-forward ads whenever possible. That's why targeting and measurement are crucial.18 000Our proprietary data includes 8 waves and 18,000 respondents since 2023, with the latest wave in August 2026.