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FI
Helmi Panula

Helmi Panula

Senior Client Lead, Partner

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About

Client development leader and strategist who brings together business and media to create measurable results. 15+ years in marketing, media and client leadership. Off the clock: tennis, golf and busy family life, with a new idea always brewing.

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Media Insights93 %93% of Finns use a search engine weekly, and 53% use some AI service. Is your business present in both?69 %69% skip or fast-forward ads whenever possible. That's why targeting and measurement are crucial.18 000Our proprietary data includes 8 waves and 18,000 respondents since 2023, with the latest wave in August 2026.
Media Insights93 %93% of Finns use a search engine weekly, and 53% use some AI service. Is your business present in both?69 %69% skip or fast-forward ads whenever possible. That's why targeting and measurement are crucial.18 000Our proprietary data includes 8 waves and 18,000 respondents since 2023, with the latest wave in August 2026.