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TAMK came to visit: what media agency work looks like

Written by Lotta Brech · Client & Team Lead, Partner26.10.2026 · 2 min read

TAMK came to visit: what media agency work looks like

On Wednesday morning, 7 October, our office had more new faces than usual. Team entrepreneurs from Veira Solutions came from Tampere to see how a media agency works in practice: client projects, creativity, brand and business. The morning flew by in good conversation.

What is Veira?

Veira Solutions is a cooperative founded by students at TAMK Proakatemia. It was registered in August 2026 and is based in Tampere. The students own and run Veira during their studies, and do projects for real clients through it.

TAMK and Proakatemia

TAMK, Tampere University of Applied Sciences, is a big place: more than 12 000 students and more than 800 staff. Together with Tampere University it forms the Tampere higher education community.

Proakatemia is TAMK's entrepreneurship programme. Students set up a real cooperative for the length of their studies and learn entrepreneurship by doing real client projects. It is not a school business game, and it showed in the conversation.

How the morning went

  • Welcome. Our guests arrived just after nine, and Lotta opened the morning.
  • Entrepreneurship. Antti told how three companies led to NØRR3 and how we are organised: 20 people, 11 of them partners.
  • Media planning. Dina showed how an audience's media use drives campaign planning, and what a media planner does in a week.
  • Campaigns. Lotta presented this year's campaigns with the real ads.
  • Ads and automation. Anne-Mari showed how the NØRR3 Marketing Engine turns one campaign into hundreds of local ads.

Good conversation

The students took an active part all morning and wanted to hear more about what media agency work really looks like day to day.

A word from Veira

“I was especially fascinated about the marketing engine you've built. We gained valuable insight today.”

Ella Kotirinta, Veira

One number that stuck

Facebook and YouTube each reach 67 % of Finns every week. Radio still reaches three in four. Source: NØRR3 Media Insights, 08/2026, n = 2 022.

We are hiring

Three roles are open: Client Growth Lead, Data Bank Lead and AI Platform Engineer. If data, media and AI are your thing, see the open roles.

Thank you, Veira, come back any time! 👋

Lotta Brech

Written by

Lotta Brech

Client & Team Lead, Partner

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