Insight and media agency NØRR3 has developed, together with Kiinteistömaailma, the NØRR3 Marketing Engine, which automates local marketing and cuts manual work to a fraction.
"Visibility for an operator like Kiinteistömaailma comes from both the chain’s shared national advertising and the local marketing owned by franchisees, where local expertise, people and, of course, the properties on sale all stand out," says Kiinteistömaailma’s Marketing Manager Hanna Pasanen.
The NØRR3 Marketing Engine automatically produces and distributes personalised, dynamic assets to different channels according to each franchisee’s choices. Kiinteistömaailma uses the service to make local marketing easier for its franchisees. Quality stays high without dedicated resources, and content is always relevant to customers.
"Our franchisees have welcomed the service with enthusiasm – at last we have a solution that supports our work efficiently and automatically. The franchisee’s time is freed up for other responsibilities, above all leading local sales and customer service," says Hanna Pasanen.
How the NØRR3 Marketing Engine works
The service automatically creates a marketing hotspot where properties are advertised dynamically in the desired format. The franchisee can choose the properties for a campaign, set the campaign area and budget. The tool then creates ad assets containing up-to-date property details and agents. Advertising starts automatically and spreads the budget optimally across the campaign period.
Initially the service supports Facebook, Instagram, display advertising and digital out-of-home. Later, YouTube, TikTok and Snapchat can also be added.
A solution for franchise and brick-and-mortar chains
The NØRR3 Marketing Engine isn’t limited to real estate – it suits other franchise and brick-and-mortar chains just as well. The service can use data in many ways – for example product, inventory and service data – so advertising can be tailored to be relevant and timely for the business and its audience.
"This is a great example of combining technology with business needs. Managing hundreds of locations and thousands of products manually is impossible – this service solves that and much more," says Antti Ujainen, founder and chief strategist of NØRR3.
Enquiries:
Hanna Pasanen, Marketing Manager, Kiinteistömaailma, 050 413 6226, [email protected]
Antti Ujainen, Strategist, Chairman of the Board, NØRR3, 046 810 0118, [email protected]
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