Case: St1

Executer Measurer

BACKGROUND

St1 is a Finnish energy company that challenges the conventional. St1 operates in Finland, Sweden and Norway. The focus of St1 operations is on fuels marketing activities and renewable energy solutions as well as developing and refining liquid fuels.

Together with Ivalo Creative, NØRR3 was selected as St1’s strategic marketing partner with responsibility for the St1 brand’s 360 media strategy, planning and purchasing in all channels.

St1 marketing goals are divided into both brand image and commercial.

NØRR3 designed and implemented the media activities of the largest campaign of the year with great results and worked closely with the designers of Ivalo Creative to come up with the concept.

The results and lessons learned from previous campaigns were used in the planning of the campaign, on the basis of which an effective media mix was selected.

The campaign was carried out in two phases (summer & autumn 2020), the first of which aimed to strongly influence brand image. The second wave focused on the hyper-tactical message tip nationwide.

Campaign targets

  • New mobile users
  • Growth in sales from mobile application
  • New loyal customer registrations

Main media types in campaign:

  • TV-channels: MTV3, AVA ja Sub 
  • Digital channels: Facebook & programmatic display, SEM.

RESULTS

The results exceeded our expectations in all areas

+ Nordic record in card applications!

Customer testimonial

We are very pleased with the cooperation and results. During the first year, together with NØRR3 and Ivalo Creative, we have significantly improved our marketing results, e.g. loyal customer acquisition and the development of mobile refueling liters. The NØRR3 team is constantly offering new insights as well as development suggestions to increase the cost-efficiency of marketing. In addition to great results, we also enjoy the collaboration between the teams.

Tiina Luukkonen / Head of marketing – St1

TV

Radio

Display

Print

Facebook

Search engine optimization

Seach engine marketing

Outdoor

Own media activation

PR

Sponsored marketing activities

CRM-marketing

Advertorials

LinkedIn

App marketing

Influencer-marketing

Jodel

Tiktok

TV

Radio

Display

Print

Facebook

Search engine optimization

Seach engine marketing

Outdoor

Own media activation

PR

Sponsored marketing activities

CRM-marketing

Advertorials

LinkedIn

App marketing

Influencer-marketing

Jodel

Tiktok

TV

Radio

Display

Print

Facebook

Search engine optimization

Seach engine marketing

Outdoor

Own media activation

PR

Sponsored marketing activities

CRM-marketing

Advertorials

LinkedIn

App marketing

Influencer-marketing

Jodel

Tiktok