Media strategies, that really work
Tired of sub-optimization and lack of comprehensive view? The corner stone of 360 media strategies is always to first understand the brand’s stage. And then the comprehensive understanding of your business and marketing targets. Topped up with an analysis of your customer behavior.
We will have no channel or solution preferences. We will optimize your marketing budget according to your targets, insights, data and resources You will receive a media strategy based exactly on your marketing needs. Execution will be supported by our senior marketing professionals.
In order to create the optimal media strategy we need to understand your brand’s strengths, weaknesses, threats and opportunities. In addition we also need to understand your goals and your customer funnel.
Brand, awareness, market and trend studies as well as competitor analysis etc. are bringing needed insight for the work. We also need to understand your segmentation, customer base, purchase frequency and recency. Probably you have already done some of these – maybe there’s something we can take you further or provide you with an extra pair of hands?
Our philosophy is to work openly, dynamically and pro-actively with all of your employees and partners – even take the lead if needed. Deliverables will provide you with clear 360 media strategy including result predictions, relevant operational media targets, investment levels, investment splits, touchpoint recomendations etc. We will conjunct and optimized planned media types together with your team (whether earned, owned and paid) with a lot of focus on measurement, testing and optimization too.
Perhaps its go-to-market strategy instead you need? This being the case we will focus more on market and competitor analysis.
What do you say? Shall we begin?
NØRR3 designed and implemented the media activities of the largest campaign of the year with great results and worked closely with the designers of Ivalo Creative to come up with the concept.