Do you know your customers?
Customer insight is the word of the day. Target group behavior needs to be analyzed and understood. Loyalty is dead. They say. Loyalty equals with the last purchase decision. They say. Let’s find out together which strings to pull and to whom to communicate to in order to pull out maximum marketing ROI. Let’s understand why people buy or don’t buy your products. What is trending right now and how to rise on the podium? We are here to help you to figure it out!
We have a wide range of different models and tools for creating customer insights and target group definitions in order to utilize them in your every day marketing planning and decision making. Whether it is targeting sales or marketing actions or defining content for machine learning and profiling.
One needs to analyze and understand target group behavior in order to execute result oriented marketing actions. It is vital to understand whom we are talking to, where the best potential lies at, and how to activate them to have a dialogue with the brand.
Loyalty is not completely dead, but does nothing by itself. One has to market also to the most loyal ones by providing them with interesting content. Believe it or not also in mass media as they often consider it as a service and as active, lovable behavior from the brand they favor. This can only be done by better understanding their needs and by creating coherent commercial target groups and giving them mind-blowing new commercial reasons to buy. Loyalty newsletters only work when opened and read.