Radio reaches almost all Finns. Reach locally or nationwide. Radio can be branding or tactical. Low production costs and good memorability.
What is radio advertising good for?
Acts as the main media in a campaign, e.g. as a friend of print and digital – or as a continuation of TV. In addition to FM radio, there are also growing opportunities to reach target groups through digital audio – especially younger ones.
Good to know
We recommend an OTH level greater than 5 with a typical campaign length of 2-8+ weeks.