Radio reaches almost all Finns. Reach locally or nationwide. We recommend an OTH level greater than 5 with a typical campaign length of 2-8+ weeks. Radio can be branding or tactical. Low production costs and good memorability. Acts as the main media in a campaign, e.g. as a friend of print and digital – or as a continuation of TV. In addition to FM radio, there are also growing opportunities to reach target groups through digital audio – especially younger ones.