We plan, build, buy, operate, optimize and measure optimal 360 Media plan to reach the target audience and set targets.
SEM
90% of search engine traffic comes through SEO, but search engine advertising, or SEM, is crucial for many businesses.
Online video
With online video, you can effectively reach younger viewers in addition to traditional TV.
Radio
Radio reaches almost all Finns. Reach locally or nationwide.
Television
TV reaches the target group 35+ years best, while the younger ones watch online video from TV digital channels, streaming services, YouTube, etc.
Reach almost all Finns nationally with ~20 provincial newspapers, 100+ local newspapers or dozens of periodicals – or in a targeted manner from a certain area.
OOH / DOOH
OOH advertising is typically executed as at least a 2-week campaign at bus stops, metro stations, lampposts, etc. DOOH is more versatile, can be purchased in more precisely desired locations (e.g. near offices) or even according to the time of day, the materials can be made dynamic.
Some
Social media advertising is cost-effective and used as part of a campaign and/or Always On media mix.
Programmatic
Display advertising is planned as part of always-on advertising or as part of a larger campaign and purchased either programmatically and/or directly depending on the campaign’s budget, goals, target group and other choices.
