City marketing with an invitation. A year-long plan that kept Kokkola visible all year round.
Result
0
months of continuous visibility
NØRR3 has understood the objectives set for the city's and the business community's campaign extremely well, and has built and operated the media plan they designed in a professional and systematic way. A strong recommendation for this agency!
1. Objectives
Kokkola is growing strongly, but the region's awareness and pull were not at the level of that growth.
The social and health care and engineering sectors in particular needed significantly more people.
The message had to reach 18–54-year-olds broadly, both current residents and people who had previously moved away, and direct them concretely to the kokkolaworks.fi site.
2. Solution
We built a year-long media plan with three main campaign pushes and continuous advertising between them, so attention never breaks between campaigns.
Creative
"Hanki hyvä työ ja hyvä elämä" — #kokkolaworks-kampanjan ydinviesti (luova kumppani Kaski Creative).
Methods we used
Data collection
Attraction and awareness measurement before planning.
Analysis
Audience media use was analyzed as the basis for channel choices.
Continuous optimization
Investments shifted between pushes based on results.
3. Results
120 million contacts in the campaign.
The main target group reached 15 times over the year.
37 % growth in applications for open roles.
2 000 % growth in visitors to the recruitment site.
Results in Numbers
0
Main campaign pushes per year
0
Months of continuous visibility
0
Unified plan across all channels
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Big or small, we'd like to hear about it. We're known for fast, professional service.
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