Frantsila was looking for a new, agile and visionary media agency in autumn 2023 to accelerate their growth goals aligned with their new strategy and brand. The chemistry was right from the very first meeting, and now with two campaigns and continuous advertising behind us, the collaboration has been a success for both parties.
Result
0 %
online-store sales growth
Our partnership with NØRR3 has been exactly what we expected. We always get an expert and fast view from them, together with concrete proposals on how to develop our marketing. On top of that they are ready to be flexible with schedules and have a great service attitude. NØRR3 is exactly the right agile 360 media agency for us, and we look forward to deepening the collaboration further.
1. Objectives
How the project began
The collaboration began in autumn 2023 with the media planning and rollout of Frantsila's Terve Maa, Terve Iho (Healthy Soil, Healthy Skin) campaign. The campaign's goal was to nationally increase Frantsila's preference and sales among natural-cosmetics users and to grow awareness among the general public. Our expert carefully studied the brief and the target group, created the media plan for the campaign, and helped define realistic targets for it.
Wishes and needs
Frantsila wanted to reach a target group that was previously unfamiliar to them, cosmetics users, and to increase demand for their products through their retail stores and their own webshop. Through the NØRR3 media plan we made sure the advertising supports Frantsila's strong in-store sales and reaches the target group in relevant media environments that match the brand's values.
2. Solution
What we proposed
The guiding idea of the media plan was to showcase Frantsila's beautiful brand and the campaign's visually striking creative concept on prominent surfaces. The mix included print and out-of-home in tactical, high-visibility locations in the centres of major cities and in shopping malls where Frantsila's retailers operate. Digital played a strong role in growing sales in Frantsila's own webshop and in acquiring marketing-permission newsletter subscribers.
What we did
- Media planning
- Media negotiation and booking
- Campaign build
- Adapting ad materials for digital (incl. HTML banners and DOOH assets)
- Campaign optimization
- Reporting and learnings
Methods we used
Media planning
Media planning, plus negotiation and booking of media.
Campaign build
Campaign build and adapting ad materials for digital (incl. HTML banners and DOOH assets).
Optimization & reporting
Campaign optimization, plus reporting and learnings.
3. Results
The campaign's targets were met. Online-store product sales grew by 20 % and the campaign brought almost 8 000 new newsletter subscribers. Attention value was 20 %, a good result for Frantsila's first multimedia campaign.
Results in Numbers
0 %
Online-store sales growth
0 %
Campaign attention value
~0
Newsletter subscribers
0 %
Awareness
Creative execution
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