CUSTOMER CASES
Beely
Beely yourself out of surprise repair bills — launching private leasing in a category nobody knew.
When half of Finns cannot name a single private leasing brand, a launch cannot merely be seen — it has to stick.
Lanseeraus
Result
+0 %
sales grew in H1
Our goal wasn't just to make advertising that gets seen, but to build something that stays in people's minds and strengthens our position as the category's frontrunner. We now lead our category in top-of-mind awareness, ad recall, consideration and preference — and best of all, the results showed up on the bottom line.
1. Objectives
2. Solution
Creative
"BEELYTÄ itsesi pois yllättävistä korjauskuluista."
"BEELYTÄ itsesi pois bussista."
"BEELYTÄ perheelle isompi auto."
Pääviesti: "Aloita huoleton autoilu" — yksi kuukausimaksu kattaa huollot, korjaukset ja katsastukset.
Methods we used
3. Results
Results in Numbers
0 %
Top of Mind (22 % → 37 %)
+0 %
sales growth in H1
+0 %
YouTube search lift
Creative execution
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