Marketing automation

Taking marketing automation to new heights

We have an extensive background in marketing automation strategy and implementation projects across the Nordics. Our approach to marketing automation cases centers on lead generation and activating your existing customer base. Understanding technology and its potential is one of the biggest ways we’re able to get results for our customers.

We base our concepts around sales processes, and we have vast experience with long and complex sales pipelines involving several stakeholders. We come at our customers’ needs with several working methods ­– from providing an entirely outsourced team to advisory panels, to support with campaign implementation and more.

Typical assessments

“Our new strategy needs to be implemented in our digital marketing ecosystem.”

“We’re only using marketing automation to send emails and we need a deeper understanding of its potential.” 

“We want to take our marketing to the next level but we’re not sure how.”

“We need a clear and actionable roadmap to implement our marketing automation tool throughout the organization.”

“We need an extra pair of hands to execute our campaigns.”

A simple way to tackle complex challenges

  • Lead generation campaign concepts and creation
  • Go-to-market execution
  • Marketing automation platform assessments 
  • ROI and business case calculations
  • Way-of-working models
  • Marketing automation rollouts  
  • In-house team support
  • Always-on lead generation consultation
  • Customer lifecycle consultation

Getting results – fast

We evaluated a number of marketing automation platforms for one of our customers and successfully identified the one that helped them win in a niche market. We’ve also created a growth hacking process tailored to an in-house team, won over 50% more monthly leads for one of our customers by optimizing existing always-on website conversions, and created several nurturing programs triggered by the purchasing process.

Book a meeting with Ilkka