Digital sales

Taking digital sales to the next level

Going after new sales leads and generating more online sales require very different processes, but both need a solid digital sales framework. Understanding customer behavior and the sales process are the backbone of our digital sales services. We also consult on customer segmentation and understanding account-based marketing. That often involves things like challenging lead management and optimizing the online sales pipeline. We also work on aligning marketing and sales by making sure the lead handover from marketing to sales is as smooth as possible.

Typical assessments

“We have a very niche customer base – how can we better understand their online behavior?”

“Our sales process is complex and consists of interactions with several different stakeholders.”

“We need to increase sales among our existing customers.”

“Roles and responsibilities are unclear in our lead handover process.”

A simple way to tackle complex challenges

  • Digital transformation projects
  • Business service consulting
  • End-customer interviews and insight creation 
  • Calculating marketing’s contribution to sales pipeline
  • Account-based marketing concepts
  • Business case calculations for marketing plans
  • Marketing attribution model consultancy
  • Ongoing consultancy for lead handover 

Getting results – fast

We automated an online sales process for small business owners, which allowed our customer’s sales team to focus on larger accounts. We’ve also created a lead qualification process and scoring model, a marketing attribution model to assess a media budget, and more.

Book a meeting with Ilkka