Target group strategies

With the help of a target group strategy, you know which target groups have the most potential and how they relate to the different competitors in the category. A target group strategy helps define which demographics and values ​​are most relevant to your brand. In our target group studies, we use your own customer base, sales data, Kantar’s Mind database and Norstat Finland’s high-quality panel as sources. We are responsible for planning the research and analyzing the results accurately, giving clear insights based on the data.